The following information is from the Minnesota Department of Health’s Suicide Prevention Awareness Month Toolkit. This toolkit includes key messages, images, and resources.
September is Suicide Prevention Awareness Month. Although mental health and suicide prevention is important to address year-round, Suicide Prevention Awareness Month provides dedicated time for people, organizations, and communities to join their voices and share that there is hope, help is available, and healing is possible.
This year’s theme is “Changing the Narrative on Suicide” with the call to start the conversation. The aim of the theme is to raise awareness about the importance of changing the narrative surrounding mental health and suicide. Changing the narrative on how we perceive and talk about mental health and suicide requires systemic change. To make change happen, we will need to shift our culture from silence and stigma, to encouragement, understanding, and support.
Thank you for following along during Suicide Prevention Awareness Month. It is a subject that I am proud to advocate for. Not only during the month of September, but year round, to help reduce stigma and inform others about the importance to start conversations and to connect with resources. Here are some of the highlights that were covered during the previous weeks:
- Week 1: Let’s Change How We Talk About Mental Health. What we say to ourselves and others about mental health matters. It can be hard for people, families, organizations, and communities to talk about mental health. Not talking about mental health and suicide can increase the risk of people struggling and potentially decrease the likelihood that someone will seek help when they need it most. What we say to ourselves and others can encourage hope, celebrate life and help ourselves and others understand that help is available, suicide is preventable, and mental illnesses are treatable.
- Week 2: Let’s Talk About Mental Health With Loved Ones. Talking to a loved one about mental health is one of the best ways to get the help we need. Talking to a loved one about mental health and suicide can be uncomfortable, but it is also one of the best ways to prevent it. We can all take action to have these conversations with someone who may be suicidal by using the five action steps from #BeThe1To. Ask. Be There. Help Keep Them Safe. Help Them Connect. Follow Up.
- Week 3: Let’s Talk About Mental Health In Our Community. Talking about mental health and suicide on a community level can help raise awareness and support suicide prevention efforts and encourage those who need extra support to connect to services. Surrounding people and families with supportive neighborhoods, businesses, schools, and faith communities is a critical way to support every person. Communities that work together are vital to changing the narrative about mental health and suicide.
- Week 4: Let’s Talk About Mental Health Resources. Talking about mental health resources in your community can help focus on hope and healing. It is important to find the help that is right for you when your mental health feels off. Hope and healing can come from many places and in many forms. Talking about the resources available across Minnesota and in your community can help shift the narrative to one that focuses on hope and healing.
Opportunities For Action. Individuals, organizations and communities across Minnesota play a vital role in preventing suicides. At every level, across every sector, there are opportunities that someone can take to prioritize suicide prevention and reduce the number of people experiencing suicidal feelings. Moving to action expands an individual’s ability to address the many layers that can help reduce the risk of suicide. The links to the handouts below will provide concrete ways individuals, organizations, and communities can help prevent suicide in Minnesota.
- Suicide Prevention Action Plan – Individuals
- Suicide Prevention Action Plan – Communities
- Suicide Prevention Action Plan – Tribal Communities
- Suicide Prevention Action Plan – Schools
- Suicide Prevention Action Plan – Media
- Suicide Prevention Action Plan – Health Care/Behavioral Health
- Suicide Prevention Action Plan – Criminal Justice Systems
- Suicide Prevention Action Plan – Faith Communities
- Suicide Prevention Action Plan – Workplaces
Below are some additional resources for specific populations in Minnesota.
- The Jed Foundation is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults, giving them the skills and support they need to thrive today and tomorrow.
- 988 Youth and Young Adult Resources
- Man Therapy is an interactive mental health campaign targeting working age men that employs humor to cut through stigma and tackle issues like depression, divorce, and anxiety.
- Suicide Prevention Resource Center has materials, programs, and trainings to support middle-aged men.
- The Trevor Project has information and support to LGBTQ young people — 24/7, all year round.
- 988 LGBTQ+ Resources
- The Mental Health of People with Disabilities shares research and information regarding mental health and people with disabilities.
- NAMI for People with Disabilities describes resources and challenges for people living with a disability.
- US Department of Veteran Affairs Suicide Prevention provides resources to assist veterans and their family around suicide and mental health related concerns.
- 988 Veterans and Service Members Resources
- The Mental Health America BIPOC was developed for Black, Indigenous, and People of Color to highlight culture, community, and connection.
- NAMI Resources for Multicultural Communities provides information for multicultural communities that face unique challenges in accessing mental health treatment and receiving care that is free from racism, homophobia, and other biases.
- Indian Health Service: Suicide Prevention and Care Program provides guidance on recognizing and responding to suicide.
- 988 Native American, Indian, Indigenous, and Alaska Native Resources
- Black Emotional and Mental Health Collective is a resource to remove barriers that black people experience getting access to or staying connected with emotional health care and healing education, training and advocacy, and the creative arts.
- 988 Black Mental Health Resources
- With Help Comes Hope has resources available for yourself or to support a loved one who is thinking about suicide now or in the past or has made a prior suicide attempt.
- 988 Attempt Survivor Resources
- Crisis Text Line is a global mental health organization dedicated to supporting people in their most difficult moments. They focus on both crisis intervention and prevention, providing free, 24/7, confidential support through a text-based platform that meets people where they are.
The Minnesota Department of Health’s preliminary data from 2025 indicate more than 800 Minnesotans are estimated to have died by suicide in each of the last five years. Compared to the previous five years, there was not a notable shift in the age distribution of suicide deaths. Rates for ages 15-29 likely decreased, consistent with new research related to the 988 Lifeline. However, the rate for young teens aged 10-14 years likely increased and among older adults, some age groups experienced increases and other experienced decreases.
As a person with a life-long history of mental illness, I am passionately advocating about mental health and suicide prevention. We need to come together as a community to open the dialogue and reduce the stigma. The more we talk about it and have conversations, the more likely we are to prevent a tragedy. So let’s join our voices and share that there is HOPE, HELP is available, and HEALING is possible.
Until next time, stay happy, healthy, and safe! ~Sally~